THE (IM) DESIGN PROCESS
(IM) dives deep into your brand and creates a website that is custom made for your clients.
We build modern, fresh, bold sites that focus on driving your message. Our process is simple.
Discover. Plan. Design. Develop. Launch.
DISCOVER
Unearth core messaging, value, what makes you unique.
Identify your target market & user types within that market.
Discover the interests & needs that drive interaction with your company & your website.
Build a strategy that links your business with each unique user’s needs.
PLAN
The mood board. An idea board is created to nail down the look & feel of your new site.
It includes messaging display concepts, color schemes, imagery, fonts, & inspiration.
The wireframe. A custom sketch of your home page layout.
Navigation paths are drawn out.
DESIGN
Everything we have learned about your company integrates into a clean, intuitive design.
We design the home page, the header, and the footer. You are presented with a final comp, & we meet to discuss changes.
Believe it or not, 90% of the time we nail it, and go straight into development.
DEVELOP
It’s time to build!
We create your site template, build out your website on a test server, develop all site functionality, and add custom subpage content.
You will see your site online and in full working order on our secret test server.
Once all is perfect, we go live!
USER-DRIVEN DESIGN
(IM) websites are designed to read the mind of the end user. We work hand-in-hand with your team to develop messaging and navigation paths that speak to your future clients. Our websites are clean, professional, and hand-tailored for your audience.
Our clients range from large international corporations to local small businesses.
We help our clients everyday take their businesses to the next level.
(IM) DESIGN ELEMENTS
IM works closely with you to create your custom website. This site will speak volumes about your business, your offering,and your value. Your new site will impress potential clients. You will have a leg up on the competition. Period.
YOUR NEEDS
- Noteworthy online presence. To convey your service, value, and personality on this 2-dimensional screen called a website.
- Happy clients. To bring in new clients, & be an useful access point for existing ones.
- Calls to action. Drive the consumer’s interaction with your site, your product, and your services.
- Brand awareness. Stay in the front of your customer’s mind. Your brand name & logo deliver trust & value.
- Integrated SEO. A beautiful site is great. But you need a site that new customers can find.
Let’s begin the conversation.
“CONTENT PRECEDES DESIGN.
DESIGN IN THE ABSENSE OF CONTENT IS NOT DESIGN, IT’S DECORATION.”
JEFFERY ZELDMAN