Source: Leveraging the Seven Channels of Real-Time Personalization Personalization is a highly effective strategy to engage, acquire and retain customers and prospects with whom you engage. Marketers utilize behavioral data to tailor offers and content to visitors relevant to their known interests and browsing history. Examples of effective vehicles for personalization are personalized emails and [...]
Google has made a big change to Penguin 4.0 They are no longer penalizing sites based on the links they have pointed to them. Google have stated, via Gary Illyes, the following info about Penguin 4: Source: Penguin 4.0 Update: Here's What You Need To Know (FAQ-Style)
What the heck is a CRM? Understanding what a CRM is and what it is used for is fundamental in marketing automation. This is an excellent article from a non-biased source on CRM basics. Below is a quote but please click on the link below to read the complete article. CRM stands for Customer [...]
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