Vanguard Digital Printing Solutions
NEW WEBSITE, NEW LOOK…ON AN ACCELERATED TIMELINE
Project Details
NEW WEBSITE LAUNCHED
November 2019
WEBSITE URL
PROJECT SCOPE
-New look, new color scheme, and updated graphics that spoke “printing”.
-Complete WordPress website build.
THE STORY
I was excited about this project from the beginning. Vanguard wanted a website with bold, clear, cmyk colors. Cyan, magenta, yellow, black, & white.
They needed a completely new imagery concept. Bright, crisp, colorful imagery to represent their cutting-edge wide format printers. I played with a few different concepts, but nothing was lining up. The Costa Rican Blue Morpho butterfly keep fluttering through my mind…but butterflies are so cheesy! Then it hit me…MACRO!
If you zoom in up close, you get less butterfly and more color. More details. So I did the same thing for flowers. Stunning!
Needless to say, Vanguard fell in love. This project, which was moving on an accelerated timeline to be ready for a big trade show, was smooth & productive from start to finish. Vanguard is finally proud of the online face of their business. IM is working with them on phase 2 of the project now: SEO and lead generation. Stay tuned!
